Spring Dressing with Park



Keeping a steady one-blog post-a-month roll takes skills... so fortunately my intern/assistant Neesha is here to help! And by help, I mean introducing us to an amazing designer that'll make you want to dive into spring style STAT. 

Park by Joanna Hadfield is a nearly four year old line of mostly dresses, and I gotta say, the Spring '12 collection is her best yet. The New Zealand born and bred Joanna currently lives in Santa Monica, so it's no surprise her dresses are airy, light and perfect for a sun-drenched afternoon. We're simply smitten for her soft cottons, easy silhouettes, and subtly sexy cut-outs and slits, so Neesha just had to ask Joanna: 



What do you love most about designing dresses?
Fashion is such a beautiful way of creating pieces of art that move through the world and stay timeless, and a dress can live on forever and evolve through generations. 

What's your personal style M.O.?
I'm really into long skirts and maxi dresses. I hope women can own their confidence and be sexy without having to be slutty Barbie. I love getting dressed up and wearing beautiful sexy clothes, but not for men... for my girlfriends.

What was your inspiration for Park's Spring '12 collection?
It's named "California Here I Come," and since I'm now in my fourth glorious year of living in this fine state, I took inspiration from the luxurious beauty around me.
 
What we can expect from Park in the future?
I'm really looking forward to Fall '12... velvet and hand-dipped tie-dye are a few teasers to get excited about.

 
Park can be purchased Switch Boutique in Bev Hills and online at parkthelabel.com.




 

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